*Feature only available on AU8000, QLED and Neo QLED 2021 TVs when used with a HW-Q600A Soundbar or greater. Soundbars sold separately. Audio quality varies based on source content, installation and environmental characteristics (e.g. ceiling). Image simulated for illustrative purposes.

Control your TV with ease

Built-in Voice Assistant

You can ask either Bixby or Alexa to play your favourite content, get answers, and even control your TV and other compatible connected devices – all by using nothing more than your voice.*

*Content services are subject to change without notice. Voice commands recognise English, French, Spanish, German, Italian, Chinese and Korean. Not all accents, dialects and expressions recognised. Supported languages may differ between Bixby and Alexa. Amazon, Alexa and all related logos are trademarks of Amazon.com, Inc. or its affiliates.

Conquer lag, conquer opponents

Game Mode

Samsung’s Game Mode helps deliver smooth images and fast motion response, reducing lag time so you can immerse yourself in the action.*