Ultra-bright, pure black

Combine our bright, pure black OLED screen with the powerful intelligence of our Cognitive Processor XR™ and you get pictures closer than ever to real life.³

Learn about BRAVIA XR 

Contrast. Like life itself.

The secret is peak brightness and pure blacks. Suddenly you’ll see all the detail, depth and texture that is often missing from some screens.³

See all our XR Picture features 

Screen speaker,
always immersive

As the story unfolds before your eyes, you’ll hear a soundtrack that precisely matches the action. Much the same as in a movie theatre.³

See all our XR Sound features 

Game time. Be invincible.

Our BRAVIA XR™ TVs capture the awesome graphics and soundscapes of today’s games. Want more? Pair with a PlayStation® 5 console for absolute immersion.⁴⁵

See all our Gaming features 

Love entertainment.
Love the planet.

Great pictures and sound should never compromise the environment. We work tirelessly to help reduce our impact on the planet.

See all our Eco features 

See what makes this TV special